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web design

A minor navigation detail makes a difference

By Dominic Jones on March 13, 2007

THREE minutes, that’s all the time the average web visitor to your fancy online annual report is going to give you. So when you see this kind of useless navigation on the chairman’s letter of a really big company you know the folks who put it together aren’t thinking about communicating, they’re just “doing web [...]

Posted in Annual Reports, Online IR | Tagged usability, web design, web navigation

Effective IR websites are built on empathy

By Dominic Jones on November 9, 2006

PEOPLE often ask us what features or content they should add to make their investor relations websites better. Sometimes it’s the first question they ask. Now I wish we had a quick answer for them, but we don’t. Effective websites for investors really don’t start with features and content. They start with understanding investors’ needs [...]

Posted in Online IR | Tagged IR Websites, web design

10 reasons to avoid image-based annual reports

By Dominic Jones on February 3, 2004

MANY companies will have thought about changing how they publish their annual reports online. Their objectives may be to communicate better by moving up to a more interactive report, or to save money by going down to a less elaborate report. In either case, they are likely to have run into a product that seems [...]

Posted in Annual Reports, Online IR | Tagged image-based, PDF, usability, web design

GE, others move to make their websites credible

By Dominic Jones on December 12, 2002

LET’S HOPE the worst is over. But even if things do get better from here, the confidence crisis of 2002 will no doubt leave an indelible mark on how firms approach investor relations communications. Finding themselves in a starkly different market, firms are having to rethink the tone of their IR messages. Having had time [...]

Posted in Communications, Issues, Online IR | Tagged web credibility, web design, web strategy

10 common mistakes on IR websites

By Dominic Jones on February 24, 2001

Burying the best material Most IR websites continue to be held back by the legacy of a paper-based approach to disclosure and investor communications. Instead of creating information to take advantage of the electronic medium’s opportunities, most sites still function as little more than online filing cabinets for documents originally designed for print. The result [...]

Posted in Online IR | Tagged investor relations websites, PDF, usability, user experience, web design

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