Effective IR websites are built on empathy
PEOPLE often ask us what features or content they should add to make their investor relations websites better. Sometimes it’s the first question they ask. Now I wish we had a quick answer for them, but we don’t. Effective websites for investors really don’t start with features and content. They start with understanding investors’ needs [...]
10 reasons to avoid image-based annual reports
MANY companies will have thought about changing how they publish their annual reports online. Their objectives may be to communicate better by moving up to a more interactive report, or to save money by going down to a less elaborate report. In either case, they are likely to have run into a product that seems [...]
GE, others move to make their websites credible
LET’S HOPE the worst is over. But even if things do get better from here, the confidence crisis of 2002 will no doubt leave an indelible mark on how firms approach investor relations communications. Finding themselves in a starkly different market, firms are having to rethink the tone of their IR messages. Having had time [...]
10 common mistakes on IR websites
Burying the best material Most IR websites continue to be held back by the legacy of a paper-based approach to disclosure and investor communications. Instead of creating information to take advantage of the electronic medium’s opportunities, most sites still function as little more than online filing cabinets for documents originally designed for print. The result [...]
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