Information explosion: implications for publishers
THERE’s a new report out from technology research firm IDC saying the world is pumping out digital information so fast that we will soon run out of room to store it. Terms like “exabytes” and “terrabytes” and “zettabytes” are used to describe the looming data deluge. SiliconValleyWatcher’s Tom Foremski is dubious of the claim that [...]
A timely refresher on corporate credibility and the web
AS THE Internet increasingly becomes a major influencer of public perceptions, corporations are under pressure to manage their reputations online. But sometimes companies’ efforts to influence public perceptions can lead them into gray areas where poor judgments can have serious consequences for their reputations. In other cases, seemingly inconsequential decisions can be interpreted negatively. Even [...]
Why it’s good to link away from your IR website
RECENTLY, I stumbled upon a 22-page brochure published by Thomson Financial offering advice to companies on how best to use the Web in their investor relations programs. For a marketing piece, the booklet is good, but one thing in it really caught my attention for the superficial thinking it betrays. According to the booklet (PDF [...]
GE, others move to make their websites credible
LET’S HOPE the worst is over. But even if things do get better from here, the confidence crisis of 2002 will no doubt leave an indelible mark on how firms approach investor relations communications. Finding themselves in a starkly different market, firms are having to rethink the tone of their IR messages. Having had time [...]
Five ways to boost your IR website’s credibility
OF ALL the media at your disposal, your website is undoubtedly the most important. It’s a 24/7 window on your company and the most likely “place” where investors will form an opinion about your firm’s credibility. Online credibility is literally a minefield of potential pitfalls, every one of which is important. It’s an area where [...]
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