Why blog network’s “open CEO interviews” are a hit
SOME readers might be wondering if I’ve gone completely mad by saying this week’s three-day CEO open interview hosted by blog network Seeking Alpha represents the future of IR. You might be wondering why I am advocating that you put your CEO in front of a group of hardened investors, analysts and finance bloggers — [...]
Throw your CEO under a blog bus
AND IF he or she can withstand the three-day onslaught of probing questions, you will have a highly credible and effective piece of investor relations communication. This free-for-all blog interview is infinitely more credible than the stage-managed Q&A on an earnings conference call, or a broker conference audience, or even a rowdy annual meeting. More [...]