Why online user experience matters
THE widespread adoption of the Internet in investor relations and securities disclosure has ushered in several profound realities and challenges that companies need to master to ensure the continued effectiveness and relevance of their essential communications. Take something as basic as the fact that most information today is consumed from a computer screen rather than [...]
Lots wrong with IR websites, study finds
A NEW study from influential Web usability firm Nielsen Norman Group provides some interesting insights into how potential investors actually use investor relations websites when assessing whether to invest in a company’s stock. Based on usability tests with 42 people, most of them inexperienced retail investors, the report says that IR websites are generally too [...]
10 common mistakes on IR websites
Burying the best material Most IR websites continue to be held back by the legacy of a paper-based approach to disclosure and investor communications. Instead of creating information to take advantage of the electronic medium’s opportunities, most sites still function as little more than online filing cabinets for documents originally designed for print. The result [...]
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