RECENTLY, I stumbled upon a 22-page brochure published by Thomson Financial offering advice to companies on how best to use the Web in their investor relations programs. For a marketing piece, the booklet is good, but one thing in it really caught my attention for the superficial thinking it betrays. According to the booklet (PDF [...]
LINKS make the Internet work. Get them right and your site’s in business. Get them wrong and you risk putting people off for good. Recently, we’ve observed a rising number of issues with how companies format links on their corporate sites. These make it harder to identify links and, in some instances, actually confuse users. [...]
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