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Content Sharing

Using content sharing services for investor relations information.

How SCA increased its web profile by 50%

How SCA increased its web profile by 50%

By Dominic Jones on April 18, 2011

INTERNATIONAL hygiene, paper and forest products company Svenska Cellulosa Aktiebolaget (SCA) has released information showing that one-third of traffic to the company’s web channels now occurs on the social web while overall traffic has jumped 50% since the company started using social media.

Posted in Social Media | Tagged ADRs, analytics, Content Sharing

10 examples of SlideShare for investor relations

10 examples of SlideShare for investor relations

By Dominic Jones on February 24, 2011

SLIDESHARE, the popular presentation sharing service, is becoming an increasingly important way for investor relations departments to publish their presentations.

Posted in Social Media | Tagged Content Sharing, Presentations, slideshare

CEOs and CFOs rocking YouTube: 10 examples

CEOs and CFOs rocking YouTube: 10 examples

By Dominic Jones on February 10, 2011

SHEDDING their starchy images, public company chief executives and chief financial officers are increasingly turning to the popular video sharing service YouTube to tell their firms’ investment stories.

Posted in IR News, Online IR | Tagged Content Sharing, executive communications, Video

For IR events, do-it-yourself slidecasts make perfect sense

For IR events, do-it-yourself slidecasts make perfect sense

By Dominic Jones on December 13, 2010

SLIDECASTS are an easy, low-cost and reliable way for IR departments to offer investors ongoing access to webcast replays while potentially expanding the audience for their information at the same time.

Posted in Online IR | Tagged Content Sharing, Presentations, slidecasts, slideshare, webcasts

Make your IR website financial tables interactive with the free Excel Web App

Make your IR website financial tables interactive with the free Excel Web App

By Dominic Jones on September 27, 2010

PUBLISHING financial tables on the web has long been a time-consuming and expensive process for investor relations departments, which is why they often end up being published in static formats like PDF and images that are difficult for investors to reuse.

Posted in Annual Reports, Online IR | Tagged Content Sharing, embeds

Personal referrals boost brand video views by 70%

Personal referrals boost brand video views by 70%

By Dominic Jones on September 14, 2010

THOSE expensive videos on your company’s website could be viewed 70% longer if people found them worthy enough to share with their friends, a new study suggests.

Posted in Social Media | Tagged Content Sharing, surveys, Video

Does SlideShare Pro make sense for investor relations?

Does SlideShare Pro make sense for investor relations?

By Dominic Jones on August 16, 2010

SLIDESHARE, best known as a presentation sharing service, has launched three new paid accounts with features that may appeal to investor relations departments looking for ways to spread their stories online and improve the user experience of their IR websites.

Posted in Online IR, Social Media | Tagged Content Sharing, Presentations, Quarterly Reporting, slideshare

SlideShare slip leaves Barrick exposed

By Dominic Jones on July 22, 2009

THEY say the devil is in the details, and that certainly holds true for Canada-based gold mining giant Barrick Gold Corporation (NYSE: ABX), which has recently begun using social media tools to spread its message and engage with investors on the web. This month, Barrick began embedding investor presentations on its corporate website using the [...]

Posted in Social Media | Tagged Content Sharing, slideshare

Use Google to publish your investor presentations

By Dominic Jones on January 5, 2008

INVESTOR presentations on corporate websites are hugely valuable content, but they are often extraordinarily hard to use. Now, thanks to Google, there’s a dead easy, completely free, and reasonably reliable way to modestly improve the usability of your online investor presentations. As announced by the Google Docs team on Friday afternoon, the new Google Presentations [...]

Posted in Online IR, Social Media | Tagged Content Sharing, Presentations, Quarterly Reporting, social media

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