By Dominic Jones on April 18, 2011
INTERNATIONAL hygiene, paper and forest products company Svenska Cellulosa Aktiebolaget (SCA) has released information showing that one-third of traffic to the company’s web channels now occurs on the social web while overall traffic has jumped 50% since the company started using social media.
By Dominic Jones on January 4, 2007
EVERY day, millions of people around the world freely express their opinions and interests on blogs and social media websites, providing market researchers with a potential gold mine of insights into the online citizenry’s thinking and behavior. In a wide-ranging interview with Mark Glaser published on the PBS.org-hosted Mediashift blog, Jonathan Carson, CEO of Nielsen [...]