
How SCA increased its web profile by 50%
INTERNATIONAL hygiene, paper and forest products company Svenska Cellulosa Aktiebolaget (SCA) has released information showing that one-third of traffic to the company’s web channels now occurs on the social web while overall traffic has jumped 50% since the company started using social media.

As LinkedIn hits 100m users, soup company stands out
PROFESSIONAL social network LinkedIn has reached more than 100 million users and released some surprising facts, including which companies are most connected to the site.
Measuring the buzz in social media
EVERY day, millions of people around the world freely express their opinions and interests on blogs and social media websites, providing market researchers with a potential gold mine of insights into the online citizenry’s thinking and behavior. In a wide-ranging interview with Mark Glaser published on the PBS.org-hosted Mediashift blog, Jonathan Carson, CEO of Nielsen [...]