Richard Ketchen helps companies get the right message out to investors. An accountant by training but a writer at heart, Richard has worked with leading companies across North America to develop strategies and craft messages for annual reports, websites and other stakeholder communication. His articles and expertise have been featured in BusinessWeek Online, TreasuryPoint.com, SmallCapCenter.com and many other popular publications. You can download a free copy of Richard’s report “How to build trust through strategic messaging” at his website
By Richard Ketchen on October 19, 2011
ASKING an investor what makes a good annual report is like asking somebody what makes a good pizza. Some enjoy the simplicity of a thin, crispy base topped with only tomato sauce and cheese. Others prefer thick-crusted varieties capable of supporting a shopping-cart load of toppings.
By Richard Ketchen on August 4, 2011
WHAT gets measured, matters. Measuring the effectiveness of stakeholder, investor and other corporate communication activities, however, has always been somewhat ambiguous. Until now.
By Richard Ketchen on June 16, 2011
COMPLEXITY is unavoidable in today’s ever more complicated and sophisticated business environment. Much of the complexity in corporate reporting, however, is created by the sheer volume of disclosure. The solution? Thoughtful reduction to achieve simplicity.
By Richard Ketchen on May 9, 2011
ANNUAL reporting season has finally and mercifully come to an end for most companies.
By Richard Ketchen on April 4, 2011
LOVE it or hate it, Management’s Discussion and Analysis (MD&A) provides a window on details behind earnings and other key performance numbers. But is the MD&A a bastion of storytelling and plain language? Probably not.
By Richard Ketchen on February 17, 2011
“A DECENT annual report is becoming like a hygiene factor—it’s like washing your teeth on a daily basis.” That was the observation of Mikus Janvars, Director of Corporate Finance at Evli Securities, one of several analysts featured recently in the video embedded below.
By Richard Ketchen on November 29, 2010
LET’S start with hello and thank you. Greetings to IR Web Report followers – I’m hoping we won’t be strangers for long. And thanks to Dominic for asking me to be a contributor – I’m looking to helping you make IR Web Report an even more valuable resource.