
How SCA increased its web profile by 50%
INTERNATIONAL hygiene, paper and forest products company Svenska Cellulosa Aktiebolaget (SCA) has released information showing that one-third of traffic to the company’s web channels now occurs on the social web while overall traffic has jumped 50% since the company started using social media.

Social media investor relations reaches tipping point
IT HAS become a tradition of sorts that quarterly earnings season kicks off when aluminum giant Alcoa Inc. (NYSE:AA) reports its results. That’s still the case but it now comes with a twist that shows just how entrenched social media has become in the US corporate reporting scene.

Which companies care about retail shareholder votes?
NATIONAL Investor Relations Institute (NIRI) CEO Jeff Morgan noted in his weekly message yesterday that the US Securities and Exchange Commission (SEC) wants companies to help educate retail investors about proxy voting by adding links on their websites to the SEC’s educational materials.

Demand for Twitter hedge fund exceeds expectations
A HEDGE fund that plans to use Twitter sentiment to predict the stock market has seen so much demand from investors that it has been forced to delay its launch and change its corporate structure to accommodate more investors, according to one of its founders.

Shell launches Apple, Android apps for investors, media
OIL giant Royal Dutch Shell (NYSE:RDS) has launched the most feature-rich corporate apps yet for iPhone, iPad and Android devices — and the company says there’s more to come.

Ipreo adds global market data to IR workflow suite
MARKET intelligence firm Ipreo, best known for its Bigdough database of institutional investor contacts and profiles, has partnered with Interactive Data Corporation to add real-time global market data and news to Ipreo’s IR workflow platform.

The worst web mistake IR departments make
IN WHAT surely ranks as one of the worst web publishing practices, hundreds of companies are posting important disclosure documents on their investor relations websites in formats that prevent people from copying text.

StockTwits hires Yahoo! Finance exec as traffic surges
STOCKTWITS, the investor-focused microblogging service that is attracting a growing number of investor relations users, has hired an executive from Yahoo! Finance to lead product development as traffic to the service has more than doubled in the past three months.

At annual meeting, Starbucks distracted by shiny objects
COFFEE company Starbucks Corporation (NASDAQ:SBUX) held its annual meeting in front of a 2000-strong crowd in its hometown Seattle yesterday – and if you weren’t able to be there in person you could tune in to a video webcast and live tweeting session to stay in the loop.

Sharp rise in financial pros using social media for news
A NEW survey has found a sharp increase in the proportion of US financial professionals who are using social media for business purposes, with news monitoring and sharing ranking as the most popular activity.

Thomson Reuters issues 1-page online annual report
WHAT to make of Thomson Reuters’ 2010 online annual report when it’s just one web page containing a disjointed letter to shareholders and a labyrinth of links and JavaScript activated videos, charts, tables and slideshows?

As LinkedIn hits 100m users, soup company stands out
PROFESSIONAL social network LinkedIn has reached more than 100 million users and released some surprising facts, including which companies are most connected to the site.

PGi makes investor relations social
WHILE many companies are using social media to push out investor relations information, global conferencing firm PGi (NYSE: PGI) is among a rare few that is also using social media in two-way conversations with investors.