POPULAR investor network ADVFN is today launching a range services to help investor relations departments promote their companies to the site’s 2 million-plus registered users.
IR departments will be able to prominently display their news on ADVFN’s websites and have their companies included in a default watchlist when new users register on the site.
They can also purchase a variety of targeted advertising units or sponsor email newsletters.
ADVFN is one of the leading investment websites in Europe and has sizable audiences in North and South America and India. It is popular with serious individual investors and semi-professional traders who rate its extensive free data and charting tools among the best available.
“Active private investors on ADVFN are constantly discussing and looking for companies with investment potential,” said Darren Mitchell, head of Investor Relations Services for ADVFN.
“The unique information we have about our audience enables us to generate highly targeted campaigns that maximize a company’s profile and influence with private investors as they seek trading information and guidance. We guarantee the company’s message is delivered to interested investors.”
Mitchell said companies can pay £495 (US$790) to have their stock listing added to the ADVFN monitors of new registrants for one month. To guarantee their company announcement is the site’s headline story of the day costs £950 (US$1,500). Interest has been high indicating availability during the prime reporting periods will be limited, making advance booking essential, says Mitchell.
ADVFN joins several other investor sites that are targeting investor relations departments. The Financial Times, for example, offers IR departments the ability to post their information directly to the FT’s stocks pages and to its sister publication Investors Chronicle.
More information about the ADVFN services can be downloaded at http://www.advfn.com/ct.php?ct=NDEyOTc= (PDF 5.5MB)