THE Financial Times has launched a paid news and analysis website called FT Tilt that aims to cash in on the growing investor interest in emerging markets by bringing them unique information from reporters on the ground.
Investors in developed markets have been pouring increasing amounts into emerging markets in recent years. However, one of the biggest risks of investing in emerging markets is the perceived information assymetry between local investors and those operating from a distance in financial capitals like New York or London.
As Paul Murphy, editor-in-chief of FT Tilt, said in a statement: “Recent years have seen economic power shift—or tilt—south and east. This trend is accelerating rather than diminishing and we see strong demand from our core professional readers for increasingly granular news and insight in markets beyond the developed G3 economies.”
Subscription fee in the “thousands”
To start, the new service will employ a staff of 12, including 8 writers stationed in a regional offices in Latin America, Africa, the Middle East, South and East Asia, Russia and Eastern Europe.
The service is being launched by the same team that built the award-winning FT Alphaville website. It is the FT‘s seventh niche news service, and while subscription costs aren’t publicized Murphy told PaidContent:UK that it was in the “thousands” of dollars.
Reuters columnist Felix Salmon calls FT Tilt probably “the most ambitious paywalled blog in the world.” However, he questions why the Financial Times is undermining its main product by putting important content behind “ghettoized” paywalls in what he describes as the FT “retreating to a newsletter model.”
However, Chris Rousch, a Business journalism professor at UNC-Chapel Hill, said the “new service draws on a rich pedigree of producing exclusive, market-moving news and thoughtful analysis.”
Investor relations professionals working for emerging market companies will likely welcome the new service if it helps to improve foreign investors’ confidence to invest.