BACK in November 2006, I published a list of 10 signs that an investor relations website was in dire need of an upgrade.
Reading the list again, it struck me how we still see many companies making the same mistakes. So I thought it would be helpful to post the list again and offer to answer any questions you might have about them.
Here’s the list of 10 signs your IR website still sucks:
1. If people want to contact you via your website, they have to fill in a form.
2. The first item in your IR website’s navigation menu is “Stock Quote” or “Stock Chart”.
3. You can’t remember who actually asked those questions on your FAQs page.
4. You don’t know what this is: < strong >
5. You have more than two links on a page that say “click here.”
6. You have a “forward-looking statement” on your website which really is a disclaimer about such statements.
7. You make people register to listen to archived webcasts.
8. You don’t have an RSS feed.
9. You think “accessibility” means answering the phone when it rings.
10. Your site has either of these in more than 25% of its urls:
If anything on this list has changed, it might be number 8. Many more companies are providing feeds than back in 2006. However, there are still far too many that aren’t.
Is there anything on this list that you want me to elaborate on? Is anything unclear? Is there something missing that you think is more important?
Post your questions below and I’ll do my best to answer them all. You don’t have to use your real name if you don’t want to. I’ll kick things off by explaining #1 in the comments.