Did e-proxy figure in Apple's surprise say-on-pay loss?

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APPLE Inc. (NASDAQ: AAPL) has been a market darling over the past 18 months, so some observers are surprised that a majority of the firm’s shareholders have voted against the board for a say in the firm’s executive pay practices.

The voting results were not released by the company, but it was reported at yesterday’s meeting that the non-binding resolution, submitted by the the AFL-CIO Reserve Fund, won the necessary approval from shareholders.

So what has Apple’s shareholders so grumpy that they’d go against the board’s recommendations and vote for a say on pay?

Sure, Apple’s stock price has fallen from last year’s $200 highs, but the same has happened at many companies. And AAPL holders still did very well in 2007.

Of course, there was all that controversy over options backdating last year, but the SEC has shut down its investigation of CEO Steve Jobs’ role in that affair. As Jim Goldman of CNBC reports, last year when the scandal was still fresh in their minds the same proposal got just 41% of shareholders’ votes.

Low retail turnout amplifies activist vote

What gives Apple shareholders? I have a theory, based on the fact that the one big difference this year is that Apple did a default electronic distribution of its annual report and proxy statement.

They took advantage of the Securities and Exchange Commission’s (SEC) new notice-and-access process. That process, which involves shareholders receiving a postcard-sized notice in the mail, and then ordering print reports or going online to view their materials and cast their votes, has been experiencing some difficulties.

Most notably, only about 4% of retail shareholders have gone online to vote in response to companies’ mailings. And retail investors hold about 30% of Apple’s shares, according to Thomson Financial.

Low retail turnout has the effect of amplifying the votes of institutional activist investors, who are obliged to vote at annual meetings. The more shares in the hands of retail investors, the higher the potential for activists to triumph in an e-proxy-based meeting.

In other words, by using the notice-and-access e-proxy approach, Apple may have inadvertently helped activist investors defeat its board’s position on say on pay.

Failing to prep shareholders for Web disclosure

Now, you might be thinking that Apple shareholders are a tech savvy lot, so they probably did go online to vote. I wouldn’t be so sure. Look at what happened at Microsoft last year.

Also, I noticed a reader’s comment on the San Francisco Chronicle’s report about the meeting that suggests there were some problems with the notice-and-access process at Apple. Here’s what the reader wrote:

As an Apple shareholder I voted for the Say on Pay shareholder resolution and am tickled it passed. It’s a step in the right direction. Did any other shareholders have problems getting them to mail hard copies of the annual report and proxy material?

Admittedly, this is all just speculation on my part because I don’t have the actual voting numbers. But I have a strong hunch that notice-and-access played a role here.

This hunch is based on the low average retail participation rates thus far, and on the fact that Apple’s IR department has never used the Web effectively. I think it’s very unlikely that the company’s retail shareholders are conditioned to use the Web to interact with the company as an investment.

Apple scores just 20 out of a possible 100 points in our investor relations website evaluation, suggesting that it has a rudimentary IR website at best. Don’t believe me, go see for yourself. Here’s the company’s web address: http://www.apple.com/

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IR Web Report’s E-Proxy Coverage

Dominic Jones

Dominic (bio & disclosures) is IR Web Report‘s founder and an online investor relations consultant. He advises leading public companies and investor relations service providers worldwide on using the web for disclosure, engagement and profile building. You can contact him via the contacts page.