AND then there was one. Last month, Real IR magazine ceased publishing after less than four years as Europe’s magazine for investor relations professionals.
In a letter to subscribers last month, Caspian said the magazine’s current subscriber numbers fell “well short of the levels required for the long-term growth targets” the publishing house sets for its titles. According the company’s website, Real IR had a circulation of 3,000. IR Magazine has around 14,000 subscribers.
For the past two years, Real IR partnered with the prestigious Thomson Extel Survey to present the Pan-European IR Excellence Awards.
Personally, I will miss the coverage that Real IR gave to technology and online communications best practices. Fortunately, the IR profession still has IR Magazine, which has increased its coverage of Web-related issues in recent months.
Still, it’s sad to see the IR profession lose such a high-quality publication as Real IR.