“We are developing a new website and have decided not to use RSS,” she stated, arguing that a news feed could discourage investors from getting in direct contact, costing IROs the chance of building up two-way communication.
The above is taken from an item headlined UK IROs Cool on RSS that was posted on IR Magazine’s website on September 28, 2007. This was reportedly said by one investor relations officer at the magazine’s UK Think Tank (now there’s an oxymoron), where senior IROs are promised anonymity to talk freely about their profession.
So why doesn’t she stop using a regulatory news service? Why not stop talking to Bloomberg? Why have a website in the first place?
People like this, whose ignorance will lose their companies profile and increase their costs unnecessarily, give the IR profession a bad name.
The entire web industry is laughing right now. Personally, I’d like to know who the hell said such a stupid thing so I can send her a bill for cleaning the coffee off my monitor.
Dominic Jones (bio) created IR Web Report in 2001. He is a consultant to leading public companies and investor relations service providers worldwide. You can contact him via the contacts page.
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