P&G’s financial needle in a haystack — Updated

HERE’S a really, really fun thing to do on a Friday afternoon near the end of summer (winter, if you’re in the southern hemisphere).

Why not join the many shareholders of consumer products giant Procter & Gamble (NYSE:PG) in a gripping game of financial Where’s Waldo? (or Where’s Wally?, if you’re more familiar with the British version.)book cover

Here’s how it works: I ask you a question and you go find the answer in P&G’s recently published 2007 image-based online annual report courtesy of Thomson Financial and mobular technologies.

Simple game, right? Should be fun.

Here’s the question: According to the report, how much of P&G’s long-term debt will mature in 2011?

OK, now go find the answer!! (Hint in case you’re new at this: it’s in the Notes.)

The prizes: First one to post the correct answer in the comments below wins a copy of our most recent quarterly briefing on factors influencing online IR communications.

And there’s a bonus prize of a copy of the same briefing for the best first-person account of what a great experience they had retrieving the information.

P.S. You owe it to yourself to try this exercise. It’s like when you were a kid and walked around with your eyes closed to experience what it would be like to be blind. Only in this case you get to experience what it’s like to be a shareholder on the web in 2007.

And the winners are…

David Low wins for the first correct answer. He also should get the prize for best first-person account, but we thought we’d give that to Ivor Gage for his determined efforts despite technical challenges. Guys, check your email for your prize. Bill D missed being first with the answer by one letter, a “b” instead of an “m.”

Sorry to readers in those time zones who did not get a chance to play on Friday. We’ll try to make it up to you.

Dominic Jones

Dominic Jones (bio) created IR Web Report in 2001. He is a consultant to leading public companies and investor relations service providers worldwide. You can contact him via the contacts page.