RIGHT now, somewhere in the world, an IR department is doing stuff that makes everyone else in this business look like amateurs.
They are charting their own course. Pioneering new ways of communicating with investors. Always pushing the envelope, striving for perfect execution. They are in a league of their own. No one else comes close. No one.
They know who they are. You should, too.
Update: I have been asked not to divulge the name of the company and I have agreed to honor the request.