JUST popping in because this guy from a mega-cap company emailed me on my “vacation” wanting to know if we could review his employer’s IR website and give them “the 10 most important improvements” for their site.
Oh, and by the way, “we don’t have a budget for this,” he says.
At that point, I just get pissed off. Because if you “don’t have a budget” for your website, then you are not serious. You’re not going to be able to implement anything we tell you anyway.
Not having a budget is the same as thinking this stuff isn’t important. The SEC and regulators around the world are increasingly mandating specific web-based disclosures, so not having a budget for an expert to review and benchmark your site occasionally is irresponsible. It’s incompetence, in the extreme.
Listen, dude, here’s my first recommendation — get a budget!
And here are some free tips while you’re waiting.