CLICK click, bling bling. That’s the cover theme for the March issue of IR Magazine as previewed on Cross Border’s website.
It’s good to see the industry bible giving lots of attention to technology and the Web in recent editions — and putting together their own blogging program.
The promo for the March cover story — my copy hasn’t arrived yet — seems to suggest that while IR Magazine editor Neil Stewart is enthusiastic about new technologies on IR websites, his article also strikes a note of caution that “bling” shouldn’t get in the way good communication.
IR Magazine's March 2007 cover
Interestingly, the blurb focuses on German company BASF AG. It’s interesting because I’ve been saying for several years that German companies are way ahead of everyone else when it comes to managing online IR communications. As a group, they’re in a league of their own. And they do it in two languages!
What does BASF‘s website do well? It tells the company’s story better than almost any other company I know.
Here’s the blurb for the March issue I’m referring to:
Neil Stewart says snazzy new accessories should help drive your investment story, not stand in its way
What geek could look upon BASF’s web site without feeling a tingle all the way to the root of his C drive? It’s got everything: podcasts and vidcasts, RSS, the annual report in both HTML and PDF, a Google-quality search function and a bit of animation. This is German engineering at its best, a sleek BMW on the info autobahn that retains the folksy charm of a Volkswagen. This chemicals company web site has chemistry…
IR Magazine‘s March issue includes two other Web-related articles. Laura Bernstein, former editor of NIRI’s IR Update, provides 12 tips for better webcasts. Melody Firth of newswire CNW looks at the uptake of XBRL in Canada, which should be a very, very short story since there’s not much to tell.
Dominic (bio & disclosures) is IR Web Report‘s founder and an online investor relations consultant. He advises leading public companies and investor relations service providers worldwide on using the web for disclosure, engagement and profile building. You can contact him via the contacts page.
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