FINALLY, and ever so tentatively, the investor relations community seems to be coming round to blogging as a tool for communication — only not for communicating with investors.
I’ve just got my first look at the new website of IR Magazine publisher Cross Border — and it sports a new section called Blogs. (Link updated. March 14) The site still seems to be on a staging server, so the preceding link might not work by the time you read this. If not, try www.thecrossbordergroup.com.
The new blog section, which seems to be called Blog Spot, looks more like a group blog than a group of blogs by individual writers, though that might change.
The blurb says: “Editors of Cross Border publications, IR magazine, Corporate Secretary and CorpComms will have much to say about the areas they cover. They provide added insight on all today’s news.”
There is currently an RSS feed and comments are enabled. There are a few posts already, but these date back to late-January. Probably test posts.
Recently, I’ve added a few IR blogs to my reading list. You might want to check them out for yourself. They include:
- Richard Carpenter
- Peter Noel Schiefelbein, and
- Mark Hynes
Of course, there are many PR-oriented blogs that occasionally tackle IR topics and at least two NIRI chapters have their own blogs: NIRI Virtual Chapter and NIRI Silicon Valley.
Blogging is a social exercise and it works best with a lot of participants, so it’s great to see more IR blogs coming online.
Next step? How about an investor relations blog for actual company shareholders? Seriously, it makes a lot of sense.
Dominic (bio & disclosures) is IR Web Report‘s founder and an online investor relations consultant. He advises leading public companies and investor relations service providers worldwide on using the web for disclosure, engagement and profile building. You can contact him via the contacts page.
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