By Dominic Jones
TWO years ago, I slammed Koninklijke Philips Electronics N.V. (NYSE: PHG) for ignoring an academic study showing that users of its online annual report preferred HTML over PDF.
That piece was ever so subtly headlined: Ignorance, arrogance and Philips Electronics
Yeah, I know, I need to work on being more blunt in my assessments. Anyway, that article is a damn good read if I say so myself. So if you have 10 minutes, do check it out.
Then last year, I followed that humdinger up with this article: Philips Electronics gets annual report wrong — again
See? I’m improving. The second article was about the company deciding to put some parts of its annual report back into HTML — only the wrong parts, the stuff that no one reads.
This year, it is my great pleasure to recognize that Philips is back in my good books with a vastly improved online annual report for the 2006 financial year.
The entire thing is in HTML, with PDF chapters and some Excel. There’s also a nice Flash video summary letter from President Gerard Kleisterlee. See screenshot below.
It’s not the greatest online annual report, but it’s easily in the top 25% of online ARs I’ve seen in the past year.
Dominic (bio & disclosures) is IR Web Report‘s founder and an online investor relations consultant. He advises leading public companies and investor relations service providers worldwide on using the web for disclosure, engagement and profile building. You can contact him via the contacts page.
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