By Dominic Jones
TWO years ago, I slammed Koninklijke Philips Electronics N.V. (NYSE: PHG) for ignoring an academic study showing that users of its online annual report preferred HTML over PDF.
That piece was ever so subtly headlined: Ignorance, arrogance and Philips Electronics
Yeah, I know, I need to work on being more blunt in my assessments. Anyway, that article is a damn good read if I say so myself. So if you have 10 minutes, do check it out.
Then last year, I followed that humdinger up with this article: Philips Electronics gets annual report wrong — again
See? I’m improving. The second article was about the company deciding to put some parts of its annual report back into HTML — only the wrong parts, the stuff that no one reads.
This year, it is my great pleasure to recognize that Philips is back in my good books with a vastly improved online annual report for the 2006 financial year.
The entire thing is in HTML, with PDF chapters and some Excel. There’s also a nice Flash video summary letter from President Gerard Kleisterlee. See screenshot below.
It’s not the greatest online annual report, but it’s easily in the top 25% of online ARs I’ve seen in the past year.