U.S. Mobile Web Users Favor Mail, Weather, Sports and Search

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BY IR Web Report Staff

MORE than 34.6 million mobile subscribers accessed the Internet via their wireless devices in June 2006 — and they mostly used email, weather, search and sports sites.

According to Telephia, a provider of performance measurement information to the mobile industry, email and weather sites were the top two most visited mobile Internet categories. They were followed by sports, with more than 7.1 million visitors, and search with 6.5 million visitors. More than six million mobile consumers accessed City Guides/Maps sites in June.

“Mobile Web usage has continued to grow over the past year, as Internet content providers continue to extend their reach into the mobile space,” said Bernard Brenner, Director, Mobile Content—Telephia. “As the industry matures and more mobile users continue to complement and extend their Web activity via their wireless devices, Internet content providers are well-positioned to broaden their audience overall.”

The top mobile websites in the United States in June 2006 were:

1. Yahoo! Mail
2. The Weather Channel (Weather.com)
3. ESPN
4. Google Search
5. MSN Hotmail
6. MapQuest
7. AOL Mail
8. CNN
9. Yahoo! Weather
10. Yahoo! Search

Telephia’s U.S. Device Census Report for Q2 2006 shows that Openwave, Motorola and Nokia browsers have the highest adoption rates among wireless Internet users. Fully 27% of mobile Web users accessed the Internet via an Openwave browser. Motorola followed with 24% and Nokia with 13%.

According to Telephia, 81% of Internet consumers have phones with browsers that support xHTML-MP, which allows for an enhanced Internet browsing experience that is closer to what consumers are familiar with on their computers.

“As xHTML-MP support becomes more widespread, mobile consumers will have greater access to richer presentation of content on their phones,” added Brenner.

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Dominic Jones

Dominic (bio & disclosures) is IR Web Report‘s founder and an online investor relations consultant. He advises leading public companies and investor relations service providers worldwide on using the web for disclosure, engagement and profile building. You can contact him via the contacts page.