GE, others move to make their websites credible
LET’S HOPE the worst is over. But even if things do get better from here, the confidence crisis of 2002 will no doubt leave an indelible mark on how firms approach investor relations communications. Finding themselves in a starkly different market, firms are having to rethink the tone of their IR messages. Having had time [...]
Good links make good websites
LINKS make the Internet work. Get them right and your site’s in business. Get them wrong and you risk putting people off for good. Recently, we’ve observed a rising number of issues with how companies format links on their corporate sites. These make it harder to identify links and, in some instances, actually confuse users. [...]
Preparing earnings releases for the web
Updated: Aug. 23, 2004 EARNINGS releases are important disclosure devices that should be written and formatted to make it easy for investors and the media to obtain essential material information as rapidly as possible. How you write and format your releases should reflect the realities of online behavior. Studies have found that the vast majority [...]
Five ways to boost your IR website’s credibility
OF ALL the media at your disposal, your website is undoubtedly the most important. It’s a 24/7 window on your company and the most likely “place” where investors will form an opinion about your firm’s credibility. Online credibility is literally a minefield of potential pitfalls, every one of which is important. It’s an area where [...]
Investor relations contacts pages
GOOD investor relations contacts pages demonstrate companies’ accountability to their shareholders and give potential investors confidence that they have a reliable avenue to get answers to questions that might come up. Currently, fewer than 20 per cent of companies in our survey are providing credible IR contact information on their websites. Most contacts pages are [...]
Improving the usability of financial statements
REVIEWING financial statements lies at the heart of investment research. It’s what investors do most often when keeping track of the companies they follow or own. So when it comes to choosing places to invest your IR website dollars, annual and quarterly financial statements are a high value target. Well designed, highly usable financial statements [...]
Managing email inquiries from investors
THERE were a few surprises in a recent study we conducted of how top companies invite and deal with email questions sent to the investor relations department. Our objective was to test how responsive these blue-chip companies are to email inquiries directed via their IR websites. We also wanted to measure the quality of the [...]
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